AFRM Is the Los Angeles Label Behind Your Next Night-Out Look
AFRM is the Los Angeles label for nights when a plain black top simply won’t do. Short for “affirmation,” the brand treats clothing as an extension of personality, with printed dresses, second-skin tops and body-conscious separates designed to match different moods. Founder Camille Bergher launched the label after working in the private-label fashion business, turning positive messaging into the starting point for clothes meant to be noticed.
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